Passive Income

Why should we invest in ethical green investments (Sustainable Development)?

Editorial: This article was written by Merced Casa, Personal Finance trainer . Here she gives us her point of view on the usefulness of ethical green investments.

And yes it is true that more and more we hear about ethical green investments or even in the sustainable development sector.

People have always been concerned about their money and their savings.

There has been a long history of life insurance. THE favorite investment of the French for decades. But since the fall in interest rates; the majority of them are interested in investments to try to raise the bar of 1% offered by their booklet and Life Insurance.

It rhymes with the stock market, real estate for the youngest, crypto currencies and so on … and in any case it sends us back to a common imagination of people in suits.

Personally, it was a desire on my part to train myself in a “self-taught” mode to find out how I could do differently with my savings.

Once the image and legend about investments broke, I wanted my money to work in conjunction with my values.

I wanted to give it greater weight. How could the money I managed to set aside be put or invested in products that I belonged to? And not to grow Jeff Bezos’ company (although I think he didn’t need or from me or my money) or to encourage Bolsonaro in his race to deforestation in the Amazon.

My savings and my investments are the last link in a chain, implemented in my daily life, and in that of many people, where we worry about trying how to get around differently, eat healthier or how to reduce our daily consumption. of plastic in our homes.

During this health crisis we tried to eat locally, as much as possible, and to make restaurants work forced to close by this health crisis which took full force and which will soon be overtaken by the economic crisis that will go with it.

Suddenly, the question quickly arose.

All these reflections, these values ​​and these daily efforts, which allow us to prevent our clothes from exploiting little girls or boys at the end of the world, which allow farmers to be paid correctly and not by slingshot by the large distribution . ..Knowing that the apple that I am biting has not had 29 treatments during the year and that it does not contain pesticides.

All these reflections, these values ​​and these daily efforts, which allow us to prevent our clothes from exploiting little girls or boys at the end of the world, which allow farmers to be paid correctly and not by slingshot by the large distribution . ..Knowing that the apple that I am biting has not had 29 treatments during the year and that it does not contain pesticides.

What is it for ?

If it’s so that in the end my money has “worked” in CAC 40 companies, supermarkets or even pharmaceutical laboratories that produce pesticides.

Yet ethical green investments are not new.

Are all these efforts flouted when we cross the door of our bank? Is it possible to do otherwise to give a global meaning to our money? Is it possible to follow through with our thoughts?

More and more banks are offering this type of SRI or sustainable development product;

My children for example have a life insurance which is supplied every month but their UC is in sustainable development. And yet it is a product that is in a so-called “classic” bank

Since 1 st January 2020, while life insurance (regulated savings) must propose an investment in units of account (UA) labeled SRI (Socially Responsible Investment, solidarity or green)

From January 2022, all UC life insurance contracts must meet these three criteria.

Becoming increasingly concerned about the environment and socially acceptable initiatives, so there is no need to exploit others, whatever remote they may be, in order to find work and reap attractive returns on investment.

Yet it is a fairly old fight, for more than 40 years the so-called “off-piste” warned about the problems of our consumption habits and the economic system which was not viable in the long term, because what is it? is 50 or 100 years compared to the age of the planet?

I am still thinking of the black and white video where Louis de Funès spoke of gardening naturally. For people my age, we thought that this type of reasoning or consciousness had only recently existed …

Because when I was little, households did not think about zero waste at all, or even reducing plastic (we were invaded by it elsewhere ..)

We make ethical and responsible choices for our purchases, but sometimes we do not do so for our savings products or our investments, as long as it is money, the same.

Based on our purchases, we have changed things.

Compared to our savings and our investments, we enter by the next door in the course of the BIG, the world of finance, which seems so far away and so powerful to us.

We are given the opportunity to express our choices and our beliefs, we have the opportunity to “vote” for a new world. This “vote” is more important than what is done during municipal or presidential elections, because let us not forget that the States ask for money from the world of finance, they go into debt …

Online platforms exist to make ethical green investments such as www.lita.fr or www.miimosa.com

“Lita.co is the workhorse of its co-founder to defend an economy at the service of humans and society” Portrait of Eva Sadoun

I particularly like the reflection made in the ethical investment platform, their leitmotif:

“At the origin of LITA.co, there is the desire to reconcile citizens with the world of finance because we have made the following observation:

a single hand, classical finance has clouded the relationship of citizens to their savings and investments. Citizens want to regain confidence in the investment by giving it meaning.

On the contrary,, entrepreneurs carrying positive innovations are too often sidelined by the traditional financial system which has difficulty in integrating that profit can no longer be the sole indicator of performance.

I find that they are right on target, because often what prevents people from attracting wealth or obtaining an abundance is precisely the negative view they have of money or of the world of finance and for so many possibilities are available to us more and more, to give it a wonderful start and to help many meaningful projects… While earning money

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