Passive Income

What happens to trainers after 10 years in the business?

Yesterday, it was a new business that of online training. In the French landscape, there were some notable figures who have become real references in the field.

We can cite Jean Rivière, Olivier Roland, Aurélien Amacker or even Sébastien Night (the French marketer). So, yes, there are others but let’s say that in any case (for me), they were the most visible characters.

They are also the first to use Youtube as a traffic vector after their blog. Indeed, originally, the trainers in question were bloggers and they sold training to create a profitable blog.

Anyway, it started like that because “back in the day” it was really the only type of online business you could do.

Thus, they were the champions of financial independence, of having a business and of making money by traveling the world.

It is they, in France, who have propagated this new way of living, by having an online business therefore. It was in the same vein as Tim Ferris and the idea of ​​working while traveling without having constraints. Even if it sounds hackneyed today, the fact remains that we were not far from the real image.

Casually, we owe them a lot. At the time, it was innovative and it was not as well understood as it is today. Likewise, technically it was much more complicated to start a business than it is now. We didn’t have all these all-in-one tools like Podia or GetResponse for example. It was even necessary to know about html to have a blog, that’s to say to you!

In addition, online payments were not so commonplace. They were taken for fools, crooks or lazy people who sold wind.

Really, they succeeded when the market was still “immature”. We, the second and third generation of trainers, have come into a very mature market by comparison. Many of us have been fed their precepts. Some second generation trainers were even completely “molded” into what they saw as mentors.

Why do we have to ask ourselves what is happening to this type of business?

Indeed, this is the question we can ask ourselves now. Some have been on the web for more than 10 years. They are in their forties and it’s interesting to see the remainder of journey.

Beyond the characters whose names we mentioned in the article, what interests us is more the business as such rather than the trainer himself. What happens to the training business 10 years later? Is it ultimately a sustainable business?

Can we plan for the long term with this type of business? I am amazed that there is hardly any article that shares this thinking. If you find any somewhere, Please inform me.; I am very curious to read ideas on this issue.

In fact, I’m not really surprised because there are less and less bloggers who talk about the subject openly. Today we write for Google and more for people. You have to go to English-speaking sites (again and again) to be able to revel in relevant articles on the field.

Maybe this article will be asked the question? I hope so and I hope that we will come to provide other answers than what we will find here.

Before launching into It is the start-up of a business. is always useful / interesting / necessary to project yourself, isn’t it?

Many of our readers want to build a creation-based online a company It’s crucial to remember this. see what can happen. The goal here is mostly to find a way to build a long-term partnership based on training sales.

Atypical paths and different training sales businesses.

There are as many online businesses as there are trainers, quite clearly. Thus, if we follow the path of the first generation trainers, a very disparate picture emerges.

  • Some have changed almost nothing in their original business. I am thinking of Olivier Roland who always has the same training, which is still selling well. His book “Everybody Didn’t Have a Chance to Miss Their Studies” is still on sale and he’s remixed in two different ways. He recently launched the English version. He released a comic book version. Olivier Roland is therefore stable and these videos are quite close to what he has always done. He continues to travel and sell training to start a blog. His blog continues to be referenced even though it mainly uses youtube video and advertisements to gain new audiences.
  • Some have become more professional, as is the case with Sébastien Night. From its training sales business, it emerges today a real machine of the corporate type. He still organizes seminars and conferences. He sells training and coaching and to many employees. We are really far from the business at home of the beginning when he was selling seduction training videos. It is still a benchmark in the field of marketing today.
  • Trainers like Jean Rivière have accustomed us to changes regularly. Jean Rivière is the figure par excellence of the most “free” formators. He showed us his different experiences of living in different countries of the world. He showed us that it was really possible to create a business and make regular sales by working in underwear from home. For once, 10 years later, finally Jean Rivière has remained equal to himself. Lately, he has filmed his new acquisition of a rural farm, for example. He continues to sell marketing training, even though it seems that is no longer his sole credo. Jean shows us that 10 years later, you can still make a simple living from your business.
  • Trainers like Aurélien Amacker have turned away from selling training to create software. Amacker is the one of all that we can most call “entrepreneur” in the sense that he really created, launched and managed a startup. Of course, the software he sells is software adapted to his audience. is an emaling answering machinewhere you can also host and sell your training. The software was a hit because the price was as affordable as possible. He also set up amazing Lifetime Commissions, which prompted many people to promote it. Today, Aurélien no longer shares videos or other types of content. He broke away from the training business to devote himself to his tool.

What conclusion on future of education businesses?

Can we really draw a conclusion from the different courses of the trainers mentioned in this article? What finally emerges is the idea that online business exists as long as the trainer wants it.

Like Aurélien Amacker who stopped everything to devote himself to his business or to the opposite extreme where we see Olivier Roland selling the same training, we can not decide. It will depend on the personalities of each.

Finally, we realize that we can also do what we want with it and that our businesses inexorably follow our personalities and our ambitions. It also depends on the personal and professional goals that we set for ourselves.

Some will want to start their business and be genuinely entrepreneurs (sell a service / product) and others will want to remain info-takers. Matter of choice.

In fact, this is how online business becomes interesting for me. As with many industries, this evolves with the market. Yesterday, it was mainly with writings that we sold and today, it is with videos, etc.

What I retain from this little table of what the trainers do yesterday is that it is flexible and variable according to our desires.

And you? Do you have a route that you prefer? How do you see yourself in 10 years? Sell ​​the same training? Quit online training and do something else?

I’ll see if some answer … or not.

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