Web Analytics Made Easy - Statcounter
Digital Marketing

Marketing ROI: The Ultimate Guide to Calculating effectiveness of your campaigns 2023

"How to measure the impact and effectiveness of my marketing campaigns?" This is certainly the most common question marketers ask themselves

While it is difficult to truly determine the return on investment (ROI) of a marketing campaign, it is still an essential indicator. It allows you to know if your campaigns are profitable or if they should be stopped. Don’t know where to start? Our article will teach you how to calculate the ROI of your marketing campaigns.

What is ROI in marketing?

ROI in marketing stands for “Return On Investment” in English, which translates to marketing return on investment in French. It is a measure of the success rate of a marketing campaign, comparing the investments made and the benefits achieved by the campaign. In other words, by calculating your marketing ROI, you will know how much money you have made in relation to the amount invested. Knowing the marketing ROI of your campaigns allows you to identify the strategies that work best, and therefore optimize profitability for your next marketing actions. It is then an essential performance indicator for decision making.

How to calculate the ROI?

To calculate your marketing ROI, you need to take into account the sales made and the expenses invested in your Marketing ROI campaigns. Then you can use the following formula:

Marketing ROI = [(Revenue generated – Marketing cost) / Marketing cost] x 100

For example, you invested $2000 on a one-month advertising campaign. At the end of the month, you recorded a revenue of $5000. Your return on investment is then calculated as follows:

[(5000 – 2000) / 2000] x 100 = 150%

Your ROI is 150%, which means that each dollar invested earns you $1.50 in revenue. Your investment is therefore profitable.

An omni-channel and personalized campaign to boost your ROI

Omni-channel Marketing ROI campaigns involve a company using multiple communication channels simultaneously and in an interconnected way, in order to improve the customer experience. This can include online channels, such as websites, apps, mobile networks and emails; as well as offline channels, such as physical retail stores or professional events.

Omni-channel marketing offers many benefits for your business. Here are a few of them:

  • Being personalized, an omni-channel campaign allows you to create close and lasting relationships with customers, and therefore to retain them;
  • Being present simultaneously on different channels also means better visibility for your brand. It helps you to stand out from the competition.

With current consumers who navigate different channels every day, implementing an omni-channel strategy is therefore very beneficial to increase your sales volume. This leads to an increase in your ROI.

With a well-executed omni-channel campaign, you will then ensure a comfortable return on investment. Several tools can help you generate maximum results, such as the Batch CRM platform.

How to maximize your ROI with Batch?

Batch is an innovative tool that optimizes interactions between your mobile apps and users. It is a platform and service for smartphone push notifications that helps you set up a complete CRM strategy on your mobile apps and websites. Used on over 8,000 apps worldwide, it aims to make your omnichannel strategy profitable with an average campaign marketing ROI of 600%.

To use Batch, the first step is to integrate it into your website and mobile app, which can be done in less than 24 hours with a powerful SDK. You can then send personalized messages to each customer at the right time and frequency. Push notifications are fully customizable with images, CTAs, videos or emojis. With the “segmentation” feature, you can divide your customers into segments to improve targeting.

Campaigns can be set up as immediate, scheduled, or recurring. Batch also allows you to track the performance of your push campaigns on a daily basis with KPI analysis. The Batch platform is perfectly suited for SMEs, large companies, and freelancers. It has a free version that allows you to test it and send your first notifications. After 1,000 subscribers, you need to subscribe with affordable rates starting from € 245/month.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Sorry, delete AdBlocks

I hope my ads are not blocked