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How to get followers on Instagram: 4 simple ways

Currently, Instagram is one of the main social platforms in the world. It is therefore crucial to make this social network the center of your marketing strategy in order to have enough followers on Instagram if you want to improve the visibility and success of your business, brand or company. Instachete offers specialized services in optimizing your Instagram account, which will effectively assist you in developing this channel.

And here are our 4 simple tips to increase the number of subscribers on your Instagram account.

Why is it important to have followers on Instagram?

Your community on social networks is the key to the success of your content marketing strategy.

Content marketing is a strategy that involves creating and distributing original and relevant content to attract and retain consumers. Companies and brands use content marketing to promote their products and services, build relationships with customers, develop their brand, and gain followers on Instagram.

To improve the visibility of your account and the engagement of your community.

Having more followers on Instagram ensures better visibility on the platform. Your posts are accessible to a large number of users who are likely to share or interact with your content, thereby boosting the visibility of your Instagram page.

In fact, increased visibility generally results in more views and reactions from your audience. This growth in engagement allows Instagram’s algorithm to identify your posts and account as interesting and relevant to users, and it will put your content forward on the platform.

More Instagram followers to boost your business and sales.

Instagram is one of the most popular social networks in the world. It is important to have a large number of followers on Instagram because this will allow you to promote your brand, product, or service to a wide audience.

Additionally, having more followers on Instagram attests to the popularity and credibility of your account. Users will trust you more quickly and this will also increase the chances that they will click on links or ads to your website or products and services.

The shopping feature integrated into the Instagram app is also a game-changer in the industry. This feature allows you to improve your customers’ shopping experience by removing unnecessary steps and integrating sales directly on your Instagram account.

Instagram is an excellent channel for brands to disseminate marketing content, as it allows users to share photos and videos online. So to have more followers on Instagram and enjoy better visibility, follow these 4 simple methods and tips to know how to get followers on Instagram:

1- Analyze your audience on the social network

Analyzing your target audience on the market and on social networks including Instagram is an essential step in understanding what can work for your business and what does not. This will allow you to adapt your strategy based on the results obtained, as well as your content according to the expectations of your target audience in order to gain followers on Instagram.

Specialize in a niche, a theme

Specializing in a niche, a theme, allows you to segment the market in order to identify, then target and finally retain a clientele by proposing content on Instagram addressed and adapted to it.

You will be able to reach more easily qualified subscribers likely to engage with your content, subscribe to your account, know your brand and buy your products or services.

This is one of the most effective tricks to get more followers on Instagram.

Study and follow your target and its habits

It is essential to meet the needs and expectations of your community if you want to establish an optimal presence on social networks and boost the results of your activity.

To do this, it is important to study your target and its habits on the Instagram platform. We advise you to follow these simple and effective steps:

  • Follow influential accounts in your niche (competitors, influencers, partners, etc.): analyze the type of content, format, and communication used as well as their commercial offer. This way, you will be able to identify the best practices and trends in your sector.
  • Follow users interested in your theme: study their needs, desires, preferences, interests, etc.
  • Check your Instagram statistics: examine the information available in your dashboard to learn more about your audience, your subscribers, and the impact of your posts.
  • Detailed data is available about your followers on Instagram: demographic information (location, gender, age), their connection times on Instagram; but also about your content: impressions, interactions, shares, recordings, subscriptions, profile visits, clicks on a link, etc.

These elements will allow you to adapt your content and your way of publishing (schedule, format, captions, etc.) according to the preferences of your target and the success of your previous posts.

This is an excellent method to achieve your goals and gain followers on Instagram quickly.

2- Use Instagram’s hashtag and location features on your posts

  • What is a hashtag?

Hashtags are keywords that allow grouping photos and videos related to that theme and making them visible to all users of the network.

  • What is the geolocation feature?

It is simply a tool available on the platform to indicate a location on your content.

A tool to reference your content and page on the Explore tab

These two elements have a common goal on Instagram: make your post visible to everyone and attract the attention of users who do not necessarily follow your account.

These tags added to your content will allow it to appear on the Explore tab when users search for related terms. In the same way as a search engine such as Google.

Your photos and videos can also appear on the hashtag or location feed that you have indicated.

It is an excellent way to reference your Instagram profile, reach more people on the social network, and potentially gain followers on Instagram.

How to add hashtags and locations to photos in your posts to get more followers on Instagram?

☛ For adding hashtags:

  • Adding a hashtag to an Instagram post is very simple: you just have to create a post, choose your image, and insert a keyword preceded by a # in the caption section of your photo.
  • You can also choose to add your hashtags in the comments section of your post.
  • Choose relevant and niche-related keywords rather than generic hashtags. Prefer quality over quantity.
  • There is no need to add an endless list of hashtags, instead choose 10 effective keywords.

☛ For adding a location:

  • Adding a location is also very quick on an Instagram post: create your post, select your photo or video (Reel format), then when you add the caption you will also see a section allowing you to choose a location.
  • Various types of locations are available: cities, regions, countries, national parks, amusement parks, museums, bars, restaurants, operas, theaters, neighborhoods, etc.
  • Instagram allows users to view your geolocalized posts on a map and on the location’s feed. This feature is very useful for businesses in the tourism industry or those who want to target users from a certain region.

Adding stickers to your Instagram stories

To add a hashtag or location to your story, you must insert stickers available from the stories editor. In the same way as for a post, you just have to enter your keyword or the name of the location. These are interactive elements on which users can click to view related content.

By using hashtags and locations on your posts, you can increase the visibility of your content and potentially gain more followers on Instagram. It’s important to choose relevant and specific keywords, and to use them in a strategic way to reach your target audience.

3 – Prioritize creating video montages in the form of Instagram

Reels to gain followers on Instagram Reels is currently the most popular feature on Instagram. It is also the format most favored by the algorithm and is ideal for gaining followers on Instagram.

What is the Instagram Reel format?

An Instagram Reel is a video content format that does not disappear like stories after 24 hours and remains visible on your profile feed in the section dedicated to Reels.

This feature is a real video editing tool that allows users to create epic and fun videos by adding music, voiceover, filters and transitions, directly on the platform!

Video montages should be dynamic and encourage internet users to watch them until the end. They should also be fun and entertaining to capture the audience’s attention.

There are also many external tools that offer the ability to create Reels and give you access to other options. Here is a list of the best sites and applications for creating Reel videos.

What are the benefits of publishing Reels on the platform?

Publishing Reels on the platform allows you to:

  • increase your organic reach and make yourself known to a wider audience.
  • improve your search engine ranking. promote your brand or online activity.
  • publish higher quality,
  • more creative content that has the potential to go viral on social networks.
  • increase the number of views on your posts and boost engagement.

Posting regularly on Reels on your Instagram account will help attract the attention of potential new followers on Instagram.

4 – Optimizing your profile is an excellent way to improve your notoriety.

Optimizing your profile is one of the best ways to improve your notoriety on Instagram. It will help you attract more qualified followers on Instagram. Here are some tips for optimizing your profile and improving your visibility on Instagram.

How to gain a large number of Instagram followers through your biography?

Writing a captivating and informative Instagram biography is a difficult task, but these tips may help:

  • To make your Instagram profile visible on the platform’s Explore tab, choose a relevant hashtag related to your niche.
  • Add a link or linktree grouping links to your website, online store, blog, etc. To direct traffic and potential customers to these platforms.
  • The biography should reflect your personality and the theme of your account.
  • Indicate a means of communication: phone number, email address or postal address.

Get more subscribers through Featured Stories

You can pin featured stories to the top of your profile so that they appear at the top of the page permanently, making them more likely to be viewed by users and encouraging them to subscribe to your account.

Featured stories are an excellent way to draw users’ attention to news, your products or services. You can segment your offer by creating several categories of featured stories with a representative cover photo and an incentive to learn more.

Your feed as a showcase of your personality, activity, brand or company

The Instagram feed is the first visual impression of your account and should reflect your personality, activities, brand or company at a glance.

Your insta feed should:

  • respect your graphic charter,
  • present coherence in the tones and ambiance of the photos (filters are interesting options),
  • be organized clearly and aesthetically (tools and external applications exist to help you reorganize your profile more creatively).

Thanks to the reading of your insta bio, everyone should be able to identify the subject of your account.


In a digital environment where competition is fierce, it can be difficult to significantly develop your Instagram account. However, an analytical approach and the creation of an authentic and interesting profile that meets the demand of your target audience represents a solid foundation on which to build your success on the platform and gain a large number of new followers on Instagram.

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